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Ex-Siebel senior to head Datanomic

Ex-Siebel senior to head Datanomic

07 Feb 2005

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Cambridge, UK: Datanomic, the UK’s fastest-growing data quality software company, today announces that Laurie Mascott has been appointed as chief executive officer with immediate effect. Laurie will lead Datanomic’s next stage of development as it expands for global growth.


Laurie has an excellent track record in building successful software businesses and strategic alliances with major systems integrators worldwide. Prior to joining Datanomic, Laurie set up and ran Siebel Systems’ (Nasdaq SEBL) EMEA customer integration business, which earned him a coveted Star Performer Award from the Siebel President’s Circle.


During his 16-year career, Laurie has held senior roles in the enterprise software market including senior vice president / general manager EMEA at webMethods (Nasdaq webm) and EMEA vice president for Systems Union Group plc, an international ERP vendor, where he was responsible for operations in all the primary European countries.


Welcoming Laurie to Datanomic, Stephen Newton, Datanomic chairman said, “Laurie’s appointment is a defining moment in our campaign to create a world-class management team and build the premier company in the market. We expect Laurie to provide inspired leadership and strategic direction to clearly position Datanomic ahead of the field with world-leading data quality solutions.”


Commenting on his appointment Laurie said, “Datanomic is one of the most exciting companies I’ve seen for years. Having worked in global corporations and start ups, my passion lies with smaller, fast-growing organisations with a clear opportunity for rapid growth. Datanomic is responding quickly and expertly to a fast changing and expanding data quality market. With its unique and proven solutions, it is clearly in pole position to lead the market into a new generation of data quality management. I’m excited about this rare opportunity to drive such an important and compelling company forward.”


Stephen Newton also paid tribute to Datanomic founder Dr Richard Marsh. “Richard has done a sterling job as CEO over the past two years, establishing a strong foundation for Datanomic’s next phase. Richard will remain as a board member and continue to work as part of the team with responsibility for strategy and product direction.”


Laurie Mascott’s experience and expertise lie in growing software businesses and establishing global partnerships with systems integrators across multi-vertical markets including public sector, FMCG, energy, telecoms and financial services. He has a joint honours degree in economics and French and postgraduate diploma in international marketing.




About Datanomic

Datanomic specialises in end-to-end data quality management and information assurance. It delivers the world’s only integrated data quality software system that combines data audit, clean, error prevention and compliance. It solves data quality and business process problems for its rapidly growing European blue chip client base across all sectors including telecoms, finance, utilities and engineering. Clients include AMEC Oil and Gas, Powergen, Alliance & Leicester and COLT Telecom. For more information see:




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