DN Capital portfolio company windeln.de raises additional growth capital
windeln.de attracts additional growth capital
- Investment volume in the mid seven-figure range
- Success story convinces existing investors
Munich, 27 February 2012 – windeln.de, Germany’s largest online shop for everyday baby products, has successfully completed a new round of financing. The funding was raised in an internal round from existing investors Acton Capital Partners, DN Capital and High-Tech Gründerfonds, who over the past year have been convinced by the company’s strong growth and professional management. A high seven-figure sum has been injected into the company.
In 2011, its first full fiscal year, windeln.de showed impressive growth. The sales volume of the online shop, which was founded in 2010, rose to 1,000 orders shipped every day. The range covers more than 11,000 products for babies and moms. The firm’s customer base now comprises over 100,000 parents. A majority of orders comes from existing customers – a fact that underlines the high level of user satisfaction. The money raised will be used to further extend the product range, thereby ensuring the company’s position as the market leader. In addition, windeln.de will continue to invest in brand-building in 2012, following a successful TV campaign in 2011.
“We consider the fact that we were able to structure our series B financing as an internal round an acknowledgement of our hard work and achievements”, says Konstantin Urban, founder and Managing Director of windeln.de. Co-founder Alexander Brand adds: “The new capital will allow us to further increase our monthly turnover, which is currently EUR 1.5 million, and to extend our range to include car seats, strollers and baby clothing.”
“Since our initial investment in spring 2011, windeln.de has shown impressive growth and is now the clear market leader in the German-speaking world”, comments Christoph Braun, Managing Partner of the Munich growth equity investor Acton Capital Partners. “That’s why we were more than happy to act as lead investor in this round and to increase our stake.”
“The performance of windeln.de in 2011 was extraordinary”, says Nenad Marovac, Managing Partner of the British VC firm DN Capital. “The growth in monthly sales of 600 percent year-on-year has certainly exceeded our expectations.”
In addition to Christoph Braun from Acton, the three-person advisory board of windeln.de comprises Nenad Marovac, General Partner of DN Capital, and Jochen Gutbrod, a private investor and former Deputy Chairman of the publishing group Georg von Holtzbrinck.
windeln.de is Germany’s largest web store for baby products of daily need. The internet retailer offers more than 11,100 products of over 200 brands, that young parents can comfortably order from home. The offer ranges from diapers, baby food and skin care to safety products as for example gates and monitors. Recently the new category “On the road” (“Unterwegs”) was launched offering a wide selection of strollers and car seats. windeln.de was initiated by Konstantin Urban, Alexander and Dagmar Mahnel in October 2010. The Munich based company currently employs 20 staff members.
Press contact windeln.de
Saskia Schauer, HOSCHKE & CONSORTEN Public Relations GmbH Phone: +49 (0)40 369050-57, E-mail: firstname.lastname@example.org
Acton Capital Partners (www.actoncapital.com) is an independent, partner-led growth equity investor in the internet and mobile communications sector. The investment focus of Acton’s Heureka Growth Fund, established in 2008, is consumer-oriented business models in media, e-commerce and online marketplaces.The Acton team has also managed the corporate venture capital company of Hubert Burda Media, one of the leading German media groups. Investment success stories include AbeBooks, Alando, ciao.com, Elitepartner, HolidayCheck, OnVista and zooplus.
Press contact Acton:
Anja Seipp, Seipp Kommunikationsberatung
Phone:+49 (0)89 2421887-22, E-mail: email@example.com
About DN Capital
DN Capital is a leading global investor in digital media and software companies at both the early and growth stage with offices in London and Palo Alto. DN Capital’s objective is to identify, invest in and actively support digital media and software companies with the potential to be global leaders. Portfolio companies include Shazam Entertainment, Endeca Technologies, Datanomic, Mister Spex, OLX, Digital Chocolate, Tbricks and windeln.de. The professionals at DN Capital bring over 50 years of private equity experience to their investments, and actively work with portfolio companies to steward their growth through the various stages of development. Additional information about the firm and its portfolio companies can be found on its website, www.demianortega.com/dncapital.
Contact DN Capital:
Phone: +44 (0)20 7340 1600, E-mail: firstname.lastname@example.org/dncapital
About High-Tech Gründerfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Technology, the KfW
Banking Group, as well as twelve industrial groups of ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Qiagen, RWE Innogy, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 560.5 million under management in two funds (EUR 272 million EUR HTGF I, EUR 288.5 million HTGF II).
Contact High-Tech Gründerfonds:
Dr. Björn Momsen, High-Tech Gründerfonds Management GmbH
Phone: +49 (0)228 823001-00, E-mail: email@example.com
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